Asda has launched a rival to Marks & Spencer's iconic Colin the Caterpillar cake.
Roddy the Reindeer is a chocolate log-style cake, not dissimilar to the M&S offering.
However, Roddy comes with a festive twist.
While Colin is topped with Smarties-style sweets, Roddy has a reindeer face complete with red nose, a dusting of icing sugar and is decorated with Christmasssy stars.
And, while the M&S version costs £7, Roddy is £1 cheaper at £6.
Plus he also comes in a dairy and gluten-free version for £6.50.
The blurb revealed: "His long chocolate sponge body is smothered in lip-lickingly delicious chocolate frosting and topped with little white fondant stars."
We’re expecting Roddy to melt a lot of hearts with his little red nose this year!
It added: "Add an iced face with two cute ears, a smile and a dazzling red nose and he’s ready to steal the show at any festive occasion."
Asda rep Vicky Philips said: "Christmas is all about fun and novelty – we’ve lived and breathed this to create Roddy."
She added: "We’re expecting Roddy to melt a lot of hearts with his little red nose this year!"
The cake has certainly gone down a treat with shoppers so far, with many saying they'll buy it for their festive dessert.
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Introducing Roddy the Reindeer Cake. Not only is he chocolately and delicious, sprinkled with sweet treats, but he's also milk and gluten free 👏🏻 Thanks @glutenfreelivv for sharing this photo. Visit Asda.com or pop into your local store to pick up yours. ⠀ #Asda #AsdaChristmas #Christmas #ChristmasCake #GlutenFree #MilkFree #FreeFrom #Cake #ChristmasIsComing #Reindeer
"Love it and also love the fact it's dairy free!" said one fan.
"So want this cake," said another.
A third added: "That's Christmas Day dessert sorted."
Will you be buying the cake? Let us know on our Facebook page @EntertainmentDailyFix.