Consumers are able to combine their love of pink gin and desserts this Christmas with Asda's latest festive launch.
The supermarket's new Extra Special Pink Gin Cream is priced at £2 for 250ml.
The sweet treat is "perfect spooned over mince pies" according to the store.
It's prepared with British double cream flavoured with fruity pink gin and mulled fruit.
It contains no artificial colours or flavours and is suitable for vegetarians.
And shoppers have called it a "game changer".
Ooooooo! Game changer! Goodbye to brandy cream!
The cream is available in store and online and, like most festive foods, it won't go easy on your waistline.
Ooooooo Game changer !!! Goodbye to Brandy Cream !! 😁
— Mince Pie Paul 🎅 (@AlexExile10) November 27, 2019
The entire tub contains a whopping 936 calories.
However, that hasn't stopped one fan from eating it straight from the tub!
Yum! It is also not a mistake to eat pink gin cream directly from the tub.
— Mel (@MarquessDeMel) November 26, 2019
An Asda spokesperson said: "We’re really excited to bring our customers a boozy twist on a Christmas staple."
They added: "We’re seeing gin-infused foods continue as a big theme and, with pink gin still rising in popularity, we wanted to ensure that Brits could still savour their favourite flavour throughout winter in the form of this delicious cream!"
Over the summer, Marks & Spencer launched a pink gin cream that it said was perfect with strawberries for the Wimbledon season.
However, the Asda one is currently the only pink gin cream available in supermarkets this Christmas.
Head to our Facebook page @EntertainmentDailyFix and let us know if you'll be trying it.