The Saturday night ratings war seems to have been won, with viewers turning off Simon Cowell's X Factor: Celebrity in their droves.
The media mogul had been hoping to reignite the county's love affair with The X Factor by launching a celebrity version.
However, Saturday night's show drew in just 3.9m viewers – almost one million down on the previous week's record-low launch show.
That in itself was a loss of nearly one million on last year’s opener for the regular version of The X Factor, which pulled in 5.7m viewers.The Great British public prefers to watch its favourite stars shimmy and salsa on a Saturday night, rather than sing, as Strictly is hitting double those figures.
Just five weeks into the start of the new series of Strictly Come Dancing, the BBC One show has seen its ratings soar.
Last weekend, it pulled in 9m viewers – peaking with a viewing audience of nearly 10m.
This week's X Factor saw Louis Walsh, Simon Cowell and Nicole Scherzinger pick who they would be taking through to the live shows.
Pick the novelty acts. That’s why X Factor has its ratings dropping like a stone.
And fans had their own theories for the ratings drop, with some blaming the judges for putting through "novelty acts".
Can’t believe Jenny Ryan never got picked for the finals of celeb X factor . Now people know I watch it 😫but usual stuff pick the novelty acts. That’s why X factor has it’s ratings dropping like a stone
— alexander macbeth (@alexandermacbe1) October 20, 2019
Some blamed show boss Simon for the ratings slide.
Lmao 😂 same old story cowell every revamp with X factor ratings just keep going down
— REALITY NOW (@Reality93Now) October 20, 2019
Fans of the show – which goes live this coming weekend – also previously questioned who some of the "stars" taking part in the show actually were.
Over on BBC One, footballer David James was booted off of Strictly Come Dancing after being in the dance-off with Mike Bushell.
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