Week two of the Great British Bake Off... and the bakers are asked to make some biscuits and fortune cookies, while viewers are forced to switch channels in their droves.
What? We thought everyone loved the new series.
Well they do, but sadly last night the BBC did a bit of wicked scheduling which saw folks ditching the show half way through.
Thank god for series link, eh? That also comes in handy when you want to skip through those blasted adverts!
Read more: Fans raging as Doctor Foster returns
What was the rival show that caused this mass exodus?
The second series of Doctor Foster, that's what!
Doctor Foster over #GBBO any day. BBC programmes are just better
The critically acclaimed drama, starring the amazing Suranne Jones, returned for its second series and fans couldn't wait to find out what happened after having confronted her husband at the end of series one.
Because Doctor Foster started at 9pm, and GBBO ended at 9.15, viewers were forced to miss out on the result of this week's show until later.
As viewers do, they took to Twitter to let everyone know that they weren't happy about the schedule clash.
"Who thought it was a good idea to overlap GBBO and Doctor Foster?" said one.
Another raged: "Doctor Foster over #GBBO any day. BBC programmes are just better."
Clearly they hadn't seen last night's cringey EastEnders, that was branded wooden and tension-free by viewers on social media.
A third unhappy telly watcher added: "Forget #GBBO.... It's time for Dr Foster."
A fourth couldn't be bothered to record Bake Off and asked, "can someone let me know who goes home... I'm watching Doctor Foster now."
But although viewers were gripped by the next installment of Doctor Foster, those eager drama lovers missed out on seeing - SPOILER ALERT - Chris being sent home after his biccies failed to please picky Prue Leith.
The contestants were blasted by the judges for they shoddy work this week.
The master bakers had been tasked with creating biscuits based on board games, but Prue and Paul were very unimpressed by the results.
Chris's was branded "rough and ready', while Kates Jungle game was branded by Prue "jungle swamp", who went onto say : I don't think t's going to be a huge pleasure [to eat it]."