Gogglebox viewers released their inner Scrooge as the first Christmas adverts of 2018 were shown during the breaks — more than seven weeks before Santa makes his rounds.
Fans of the show were stunned when Channel 4 aired festive commercials from Asda, Aldi and Currys PC World last night.
And they were quick to share their disapproval on social media.
One viewer tweeted: "There should be a law prohibiting Christmas ads before Guy Fawkes night."
Another wrote: "Oh dear God Christmas bloody adverts and we haven't even had fireworks night."
There should be a law prohibiting Christmas ads before Guy Fawkes night.
A third added: "Wheres November gone?! Two Christmas adverts in the first #gogglebox ad break."
Echoing their exasperation, someone else posted: "Aaaarrrgh! Christmas ads. Enough already."
Oh dear God Christmas bloody adverts and we haven't even had fireworks night #Gogglebox
— G1llyW1lly (@GillHayward1) November 2, 2018
— Nib (@fountainpen15) November 2, 2018
Asda. You can sod off with your bloody Christmas advert. Get in the bin. #Gogglebox
— Kip Hakes (@kiphakes) November 2, 2018
Christmas advert? ASDA? really! #Gogglebox
— Jayne Howard (@pevenseyjayne) November 2, 2018
Wheres November gone?! Two Christmas adverts in the first #gogglebox ad break
— Helen Porter (@itsallllovely) November 2, 2018
Stop this Christmas thing now #Gogglebox
— Peter blundell (@Bricks2Peter) November 2, 2018
— Debbie (@DebbieSimo2274) November 2, 2018
— Lottie Causley (@lottsGC) November 2, 2018
— Paul Holland (@DomaineValescia) November 2, 2018
Aaaarrrgh! Christmas ads. Enough already #Gogglebox
— Labradorfan123 (@LabradorFan123) November 2, 2018
Asda's festive advert, called Bringing Christmas Home, sees families racing home for dinner and is set to Darlene Love's hit song Christmas (Baby Please Come Home).
Rival supermarket Aldi's commercial stars Kevin the Carrot for the third successive year.
He is shown behind the wheel of a truck, bearing an uncanny resemblance to the famous Coca-Cola lorry, when disaster strikes and it is left teetering off a clifftop, mirroring the finale of The Italian Job movie, starring Michael Caine.
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Currys PC World's ad, meanwhile, shows Victorian Christmas scenes updated with modern technology.
It features carol singers using Microsoft Surface Pro tablets instead of hymn books and Christmas songs being played on Google Home Hub.
* Gogglebox airs on Fridays at 9pm on Channel 4.
Is it too soon for Christmas ads or do you love them? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think!