Gogglebox fans dismayed as Christmas ads air before Bonfire Night

High street stores launched their festive TV campaigns

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Gogglebox viewers released their inner Scrooge as the first Christmas adverts of 2018 were shown during the breaks — more than seven weeks before Santa makes his rounds.

Fans of the show were stunned when Channel 4 aired festive commercials from Asda, Aldi and Currys PC World last night.

And they were quick to share their disapproval on social media.

Aldi’s advert stars Kevin the Carrot again (Credit: Channel 4)

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One viewer tweeted: “There should be a law prohibiting Christmas ads before Guy Fawkes night.”

Another wrote: “Oh dear God Christmas bloody adverts and we haven’t even had fireworks night.”

The advert ends literally on a cliffhanger (Credit: Channel 4)

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A third added: “Wheres November gone?! Two Christmas adverts in the first #gogglebox ad break.”

Echoing their exasperation, someone else posted: “Aaaarrrgh! Christmas ads. Enough already.”

Asda’s festive advert, called Bringing Christmas Home, sees families racing home for dinner and is set to Darlene Love’s hit song Christmas (Baby Please Come Home).

Rival supermarket Aldi’s commercial stars Kevin the Carrot for the third successive year.

Asda’s festive ad has a big cast (Credit: Channel 4)

He is shown behind the wheel of a truck, bearing an uncanny resemblance to the famous Coca-Cola lorry, when disaster strikes and it is left teetering off a clifftop, mirroring the finale of The Italian Job movie, starring Michael Caine.

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Currys PC World’s ad, meanwhile, shows Victorian Christmas scenes updated with modern technology.

Modern take on traditional Christmas (Credit: Channel 4)

It features carol singers using Microsoft Surface Pro tablets instead of hymn books and Christmas songs being played on Google Home Hub.

* Gogglebox airs on Fridays at 9pm on Channel 4.

Is it too soon for Christmas ads or do you love them? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think!