this morning ruth eamonn

Viewers heartbroken over This Morning segment with bullied little boy

Alfie endured horrible comments online about his hair colour

We all know kids can be cruel, but Monday’s episode of This Morning featured a particularly horrible story of online bullying.

Viewers were left emotional when presenters Ruth Langsford and Eamonn Holmes introduced cute little Alfie, 12, who was told to kill himself over his hair colour.

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Poor Alfie was bombarded with abuse (credit: ITV)

Alfie, who was on the sofa with his mum, Nyree Coleiro, confirmed it started about a month ago, when he started receiving messages on an anonymous app from awful bullies.

He explained: “They were saying, ‘I’d rather have cancer than be ginger’, and ‘I think you should kill yourself because of your hair colour’, and ‘I feel sorry for your mum for having you’.”

Ruth, 58, asked how he felt and he explained: “I was quite shocked about it, and quite upset, so I didn’t think to tell anyone straight away… I kept it to myself for quite a while.”

this morning ruth eamonn
Ruth and Eamonn interviewed the 12-year-old and his mum (credit: ITV)

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His mum added: “It was quite heartbreaking to be fair.”

Alfie wrote a poem about his experience, which has now gone viral.

He read out the rhyme, which begins: “Bullying ain’t nice, it isn’t cool. Just because I’m ginger, you’re so so cruel.”

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Alfie’s mum admitted it was awful for him (credit: ITV)

It ended: “I’m not going to stand there crying to freak out, I’m not going to blend in when I was born to stand out.”

Nyree admitted she cried when she heard the poem, as viewers watching at home piled in to compliment brave Alfie.

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The talented kid wrote a poem about being bullied, and it went viral (credit: ITV)

One tweeted: “I feel so sorry for this little boy being bullied.”

Another gushed: “Oh my gosh, I completely adore twelve year old Alfie! He is such a strong brave little man, and his ginger hair is stunningly gorgeous. Them bullies are just jealous because they’re not as handsome as he is, little gent!”

While a third complimented: “What an amazing kid Alfie is, people will bully about such stupid things!”

this morning ruth eamonn
The presenters loved Alfie’s poem (credit: ITV)

Others praised his amazing poem, writing: “Oh wow & now I’ve just heard Alfie’s poem. Absolutely brilliant. Well done Alfie #ThisMorning @thismorning.”

Another commented: “Little Alfie on @thismorning, what an inspiration! Now all the bullies look stupid! What a poem!! How can anyone pick on such a bright, intelligent lad?! Good on ya boy! #gingerarmy.”

A third said: “Alfie, you little gorgehead ❤❤❤❤❤ What a poem! Well done 👏 @thismorning #ThisMorning.”

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The hosts later spoke to psychologist Emma Kenny, who joined the stars to speak to parents on the phone who are concerned about bullying.

We adore Alfie’s hair! And he’s clearly a very talented young writer – keep it up, Alfie!

What did you think of this segment? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think.