Phillip Schofield might be in his mid-fifties, but you're never too old for a truly immature joke.
The This Morning set descended into serious silliness on Wednesday, when a shopping segment featured a "love sausage" - and Phil couldn't put it down.
Phil, 56, was joined by singer Rochelle Humes, while his usual partner in crime, Holly Willoughby was poorly - but he wasn't exactly on his best behaviour.
Oh my, that Love Sausage wont put you in the mood for romance...
Discussing food for Valentine's Day this week, the dad-of-two pulled a face about an "M&S Love Sausage," even waving it in the air and staring at the camera as he struggled not to laugh.
The segment - called Valentine's Day Sorted From The Supermarket - featured guest Steve Wilson, who lost control of things when Phil spotted the heart-shaped pork sausage.
The TV presenter picked up the sausage and told the camera: "Happy Valentine's Day" as Rochelle giggled. Steve explained: "This is the Love Sausage. [M&S are] encouraging people to take photos with the Love Sausage on social media with the hashtag LoveSausage. It's a lovely big Cumberland sausage wrapped in truffle bacon."
Rochelle, 29, couldn't stop smirking as she said: "That is a scary hashtag. Love Sausage is a very scary hashtag."
Phil took a bite, joking: "I'll wait for those memes. Nice though."
Viewers found the whole thing hilarious, with one tweeting: "#ThisMorning M&S Love Sausage 😂🤣💗💗 so funny! Bet there will be some funny pictures shared 😆."
A second wrote: "#ThisMorning Oh my, that Love Sausage won't put you in the mood for romance, lol. It's not big enough, lol. Oops sorry lol. Xx❤️💋🤣😂🤣🤣🤣🤣😂😂." One more said simply: "Love Sausage 😲 as seen on 'This Morning' TV WOW 🤣."
Some others shared their own funny experiences with the amusingly-named food stuff, with one tweeting: "My son asked me if I’d like a love sausage for Valentine's Day 😂🙈🤣 x #lovesixyearoldinnocence #lovesausage."
One more joked about how much Holly, 38, would've laughed if she'd been there, writing: "@thismorning it’s a good job @hollywills wasn’t in today, no way she would've kept a straight face with the love sausage item 😱🤪🤣🤣🤣."
We can't get enough of Phil's naughty side. We wish everyone out there a lovely Valentine's Day with plenty of, er, love sausage.
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