Eamonn Holmes was given a reality check over his size by a weightloss guru on Friday's This Morning.
Steve Miller bluntly told the Irish presenter that he was risking his own life because he'd put on a few pounds - telling him he was being so honest for his own good.
"The fat round here is really dangerous," he said, referring to Eamonn's waistline. "I don't want you having a heart attack or a stroke. I don't want you in a box."
Steve added that being overweight also increases the risk of cancer and dementia, and he didn't want this to happen to Eamonn.
I'm a little bit worried you've put a little bit on.
"You are a national treasure and I'm a little bit worried you've put a little bit on," he told him.
"Do you think so?" Eamonn, 58, replied in shock.
His wife and co-host Ruth Langsford diplomatically chipped in, "I'm saying nothing," when Steve asked if she agreed with him - but she did give a sly nod.
"Well, she's a feeder!" Eamonn said in his defence, admitting he had a weakness for fried chicken. He added that he needed something to "motivate" him to lose weight and tone up.
Steve, who once lost four stone himself, told him: "For you, it's life!"
He advised Eamonn, and anyone else who wants to lose weight for the sake of their health, to "talk" to their food, telling unhealthy snacks like muffins to "fat off".
He also recommended looking at a photo of yourself overweight and at photos of clothes you want to be able to fit into regularly, to condition the mind at staying focussed on a transformation.
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Now he's had a taste of his own medicine as Steve told him, "you don't get fat on that," as he mocked the presenter for saying he preferred to eat fruit over muffins.
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