Eamonn Holmes made his teenage son cringe with a sex joke on today's This Morning.
The presenter and his wife Ruth Langsford revealed their son Jack, 17, had joined them at the daytime show as they continue to host over the summer.
When asked what his "favourite brunch" is, Ovie said: "Well, some scrambled eggs, a little bit of avocado's always good for you and then, cheeky toast."
Ruth asked her husband: "Do you ever get me cheeky toast in the morning?"
Eamonn cheekily replied: "I'm looking for that before you say, 'I want my breakfast.' Like clockwork my wife is in the morning!
"I say, 'Any chance of some cheeky toast?' and she goes, 'No, I'm starving I want my breakfast.'"
As Ruth burst into laughter, she said: "Can I just say our 17-year-old son is here, have you forgotten? Look at him - he's mortified!"
Things you hope you'll never hear your parents say...One day son you'll know the meaning of a bit of cheeky toast.
— This Morning (@thismorning) August 8, 2019
The camera then cut to Jack, who had his face buried in his hands.
Ruth laughed: "Oh Jack, sorry darling."
Eamonn quipped: "One day son you'll know the meaning of a bit of cheeky toast," to which Ruth said: "I blame you, Ovie!"
Ovie said: "Oh see this is why I didn't want to say anything!"
Ruth exclaimed: "Look what you started!"
Jack is Eamonn and Ruth's only child that they have together.
Eamonn is a dad to son Declan, 30, daughter Rebecca, 28, and son Niall, 26, from a previous relationship.
On Thursday, Eamonn shared a snap of Declan and his wife Jenny on their wedding day to celebrate their first anniversary.
The presenter wrote: "A year ago today. Happy 1st Anniversary to Son Number One Declan and my daughter in law Dr Jenny. Love is..."
Declan wrote on his own Instagram: "1 year on from the most magical day of love & laughter, I still haven’t managed to shake @jennyeli8 from my arm.
"We have forever to go and I can’t wait to see what’s in store, you’ll forever be my always."
Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think of this story.