Thom Evans dodged questions about his reported romance with Nicole Scherzinger on today's Loose Women.
Earlier this month, it was claimed the pair had enjoyed a romantic evening with each other in London with a source saying X Factor: Celebrity Thom was "smitten early on".
The rugby player was grilled on the rumours on today's Loose Women and he remained very coy.
While discussing the talent show, Jane Moore asked: "Thom I've been reading the papers and there's been a little bit of extra frisk on with you... Nicole."
His bandmates Ben Foden and Levi Davis waved their hands and said: "Ooooh."
I mean who wouldn't want to date Nicole, she's lovely.
Thom said: "Look Nicole is lovely and I... uh... I've been focusing on the programme and the finals."
Rubbing Thom's shoulder, stand-in host Rochelle Humes said: "Really good job there," as the panel and audience laughed.
Jane asked: "What about after the finals when it's all done?"
Levi joked: "Then we'll be focusing on the music industry," as Thom said: " Yeah. I mean who wouldn't want to date Nicole, she's lovely..."
Ben cut in: "Who wouldn't to date Thom, he's lovely," to which Thom joked: "I actually paid Ben to say that."
It comes after an insider spilled details of Thom and Nicole's reported romance.
The insider told The Sun: "Thom is completely Nicole’s type. And for his part, Thom was smitten early on - he’s always said Nicole is one of the most beautiful women in the world.
"He fancied her long before meeting her on the show. He was initially a bit nervous about starting something up, and ruining his chances on the series, but they had great chemistry from the off.
"And after weeks of texting, Thom finally plucked up the courage to ask her out, and took her for dinner."
The source also claimed they met up with friends and were laughing and joking throughout the evening.
However, the pair apparently want to both focus on the series for now and then "see what may or may not progress once the show has wrapped".
Thom has previously dated Kelly Brook and 90210 actress Jessica Lowndes.
He recently revealed that he's on a sex ban because he doesn't want any distractions while performing on X Factor: Celebrity.
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