Viewers were left shocked on Tuesday, when Joe Swash appeared on Loose Women to complain about his sex life with girlfriend Stacey Solomon.
The couple were on the panel together for a special couples' episode ahead of Valentine's Day on Thursday - and they opened up about love, snogging and, er, bedroom "treats."
Speaking alongside Ruth Langsford and Eamonn Holmes, the I'm A Celebrity... Get Me Out of Here! presenter complained that he does more for his partner of two and a half years and says he loves Stacey more than she loves him.
The 29-year-old - who is mum to Zachary and Leighton from previous relationships - shook her head and looked annoyed as the former EastEnders actor moaned about the inequality in their relationship.
Things got even more shocking when Eamonn, 59, and Joe, 37, started talking about the bedroom - referring to not getting enough "treats" from their loved ones.
Speaking in code, Eamonn mentioned wanting more "treats." Joe told him: "I ain't had a treat for weeks, mate. You know what I mean, Eamonn?"
Joe - who moved in with Stacey in the autumn - opened up about their sex life again later, moaning that Stacey only kisses him "to get out of having sex with me."
Actually so jealous of Stacey and Joe's relationship.
Turning to 59-year-old Eamonn, he went on: "She kisses me to pacify me. And she can't pacify me no more."
Fans watching at home were somewhere between amused and shocked by the pre-watershed chat, with one warning: "Joe does not look happy..." As another wrote: "Oh dear oh dear I hope the air wasn’t blue after the show, defo hit a bad nerve [with] Joe 😮."
A third gasped: "JOE NO HE DIDN'T Joe Swash complains he hasn't had sex with Stacey Solomon 'for weeks'." A third even moaned: "This is excruciating."
Others found it hilarious, with one tweeting: "So funny, Stacey 🤣I thought it was the other way round 🤣." A second added: "Good to see Joe Swash and Eamonn Holmes on the show. We had really good laughs at the show today."
Another tweet read: "Love Joe and Stacey. What a funny, down-to-earth couple." One more gushed: "This is the best episode EVER!! I love Eamonn and Ruth!! Joe and Stacey are so brilliant too!! Have laughed so much!! ❤️."
And many just wanted to talk about sweet the pair are together - treats or no treats - with one fan tweeting: "Stacy Solomon and Joe Swash are SO cute #LooseWomen."
Another wrote: "I want a Joe and Stacey engagement announcement soon! They are the most gorgeous couple ever! They are so thoughtful about what they do as a couple and their love is so real. LOVE THEM!"
A third added: "Actually so jealous of Stacey and Joe's relationship ❤😫 #goals #LooseWomen."
Whether you found it funny or cringey, we really don't think we'll be able to use the word 'treats' ever again...
Do you get enough, er, treats at home? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think.