Kate Garraway has been mocked by Good Morning viewers for her choice of outfit for Friday's show.
The presenter, 51, wore a streaky brown and white dress, which many people watching from home said resembled a piece of bacon.
Kate's co-stars Ben Shephard and Charlotte Hawkins also poked fun at her look.
While discussing fashion trends, Kate told her co-stars: "What you two don't realise is, I've always been ahead of my time."
Charlotte replied: "Well, talking about that, a lot of people have been getting in touch about your outfit today. They say it looks like a slice of bacon."
Kate said: "Oh," before Ben joked: "Is that why all those dogs were slathering so much? There's a lot of drool in the studio," seemingly referring to a previous segment in which dog behaviourist Nigel Reed appeared on the show alongside three pooches.
After bursting into laughter, Kate hit back: "Butcher chic. Watch this space. [It will be] all over the catwalks... maybe."
The show's official Twitter page was also quick to poke fun at Kate's look.
They wrote: "Last week it was Kwik-Fit chic, today @kategarraway is rocking the ‘streaky bacon’ look. What do you reckon she should go for next week?"
Kate Garraway smashing the bacon look out the park this morning.
Last week it was Kwik-Fit chic 🔧, today @kategarraway is rocking the ‘streaky bacon’ look 🥓
— Good Morning Britain (@GMB) 8 March 2019
And viewers definitely didn't hold back and shared their thoughts on her outfit.
One person said: "Kate Garraway smashing the bacon look out the park this morning."
Another wrote: "@GMB talking about being mistaken Kate looks like she's wearing a slice of bacon," while a third added: "@GMB the dress Kate Garraway is wearing today looks like it's made out of streaky bacon! #LadyGagaWantsHerDressBack."
— Joel Perkins (@JoelKperkins1) 8 March 2019
@GMB talking about being mistaken Kate looks like she's wearing a slice of bacon 🤣🐷
— Rach (@rjohnson8924) 8 March 2019
— ZeldaZonk #WaywardSisters 🏴 (@aliVee) 8 March 2019
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