Not everyone was ready to see photos of a half-naked Piers Morgan on Monday morning. The Good Morning Britain presenter held up a a mocked-up 2018 calendar, which featured photos of him posing topless.
"That's scary, children watch this programme," quipped one viewer on Twitter.
"My breakfast has just come back up," wrote another.
Piers claimed the calendar had been produced by Good Morning Britain as a result of demand by "female fans".
There are 12 glittering pics of me. It will be in all cheap bookshops at Christmas. Probably about 50p I think.
Last week, Susanna Reid shared a photo of her natural face, which showed that make-up usually covered up chloasma, a pigmentation she'd developed after her second pregnancy.
"As a result I posted a photo of myself posing a la Burt Reynolds and there were calls for it to me made into a calendar by my female fans," said Piers.
Read more: Piers Morgan posts snap of his "two wives"
"Someone at GMB has indeed turned it into a calendar. I'm actually seriously going to put this out at Christmas.
"There are 12 glittering pics of me. It will be in all cheap bookshops at Christmas. Probably about 50p I think. But very happy, very proud of my work."
The Good Morning Britain Twitter account asked viewers whether they'd hang a Piers Morgan calendar on their wall.
"Only to throw darts at," replied one.
"Yes to frighten any would be burglars [sic]," wrote another.
"Think @CharlotteHawkins meant to say "nursing homes" up & down the country will have the @piersmorgan calendar," added another.
Another viewer wrote: "It does not get much worse than this but the only thing worse, would have to be a @realDonaldTrump calender [sic]"
Other viewers seemed more keen. "Absolutely think I've just fallen in love with @piersmorgan," wrote one. "Will never see him in the same light again. CALENDAR PLEASE."