BBC Breakfast viewers were left in stitches after ‘grumpy’ host Charlie Stayt was asked live on air where he buys his pants.
The bizarre moment came during a discussion about the impact of online shopping on the high street with broadcaster Tessa Dunlop.
Making a point about the convenience of purchasing essentials, Tessa asked: "Where do you get your knickers from, Charlie?"
Following a moment of awkward silence where Charlie completely blanked the question, the camera cut to a close up of just Tessa.
As she struggled to carry on without sniggering, co-host Tina Daheley could be heard off camera giggling."Any other stories….?" he asked after the strange enquiry.
Did that broadcaster and historian really just ask #charliestayt on @BBCBreakfast where he buys his knickers! Made my morning!!
Don't miss out: Three steps to ensure you see all ED!'s latest news on FacebookBut viewers at home were not convinced Charlie saw the funny side as he changed the subject.
Crikey, Charlie Stayt didn’t find the knickers comment funny did he? #bbcbreakfast
— Nick Lyes (@nicholaslyes) August 11, 2018
Omg can't believe the lass on BBC Breakfast asked Charlie Stayt where he buys his knickers from?!
Charlie's face: pic.twitter.com/l74y4VYjxI
— W H I T T L E 🤷♀️🍭 (@The_AlexWhittle) August 11, 2018
"Where do you get your knickers, Charlie?"
— Tommy Coyne 👍✊ 🇬🇧🇪🇺 (@TommyCoyneBN1) August 11, 2018
Plenty of people watching were very amused by the cringeworthy scene, however.
— Yvonne (@rcladycapnomore) August 11, 2018
— Hannah Kelly (@hwilkinsonevent) August 11, 2018
One viewer though was enraged Tessa would dare be so 'unprofessional' and show such a lack of "respect" for Charlie's underwear arrangements.
@Tessadunlop would you like it if people just called you Dunlop! Show some respect. Knickers line went down like a lead balloon. Not very professional at all not an appropriate ‘pun’ for the time of the morning @BBCBreakfast Charlie Stayt clearly not impressed
— Colin Gunn (@ColinGunn1960) August 11, 2018
Still, one question remains: where does Charlie get his knickers?
Where do you think Charlie Stayt buys his knickers from? Let us know what you think by leaving us a comment on our Facebook page @EntertainmentDailyFix!