Considering what they're put through in that jungle, we reckon every one of the I'm A Celebrity contestants deserves to be handsomely rewarded.
But it seems that some of the stars are paid considerably more for their efforts than others.
According to a report on today's Sun Online, the lowest-paid earner on the show earns a tiny percentage of what some of the other contestants are getting.
And a source reckons bosses of the ITV show have landed the star for a "bargain price".
The report claims that Made In Chelsea star Georgia 'Toff' Toffolo, 23, is earning the lowest fee – £13,000 for her three weeks in the jungle. Which is remarkable considering she's the favourite to win.
The source commented: “Georgia has been gold from the start of this series, but ITV bosses have got her for a bargain price.
“She’s way out in front in terms of the bookies’ tip for a winner, and looks set to win if she keeps things up."
She jumped at the chance to go into the jungle, and producers didn't need to throw much money at her.
The report claims that former world-champion boxer Amir Khan is the highest-paid contestant on the series – and indeed the highest-paid of ANY I'm A Celebrity series – with a £300,000 windfall.
Corrie star Jennie McAlpine and Boris Johnson's dad Stanley are also said to be among the top earners.
But according to the source, getting Toff for a knockdown price was easy because she was so eager to appear on the programme.
They said: "She jumped at the chance to go into the jungle, and producers didn’t need to throw much money at her. Compare her to Amir's fee and they’ve got her for a snip."
However, a new report in The Mirror Online says the figure is nonsense. A friend of Toff's, who claims to have seen the contract said:
"The figure quoted is totally wrong, Toff was already a star of Made In Chelsea and going on to I'm A Celebrity is a month away from home.
"To suggest she was the lowest paid camp mate is wide of the mark."
Perhaps Toff was looking at the bigger picture – and it certainly seems like the blonde beauty's appearance on the show could pay huge dividends in the months ahead.
As well as putting her in pole position to win this year's series, her good looks and charming personality are likely to land her plenty of fashion and book deals going forward.
And it's reckoned that she could make as much as £1million from endorsements.
However, while her blossoming career looks like it'll make her bank manager happy, it doesn't seem to have had quite such a positive effect on her love life.
Earlier this week, she revealed to Vanessa White that she'd recently broken up with her partner James Middleton.
She said: "It was great and then he... it went wrong and maybe I work too much, and my work is so difficult."
Let's hope she can find the perfect balance. Money AND love – now, wouldn't that be nice?