The show might already have announced their line up, but that doesn't mean there won't be a few surprise arrivals in the I'm A Celebrity...Get Me Out Of Here! camp along the way.
There's usually a new campmate or two thrust into the thick of things after a few days, and speculation is now rife as to who that might be.
One name that keeps repeatedly cropping up is that of TOWIE star Gemma Collins.
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She famously survived just 72 hours in the jungle in 2014 before leaving the show due to health issues.
It was later revealed shortly before her time on the show she had been physically attacked by an ex-boyfriend, and she was still feeling mentally and physically scarred by the domestic abuse.
Fans have been calling for her to have another crack at the show and now she's posted an intriguing snap to Instagram.
Looks like peeps want to see me in there.
She captioned the image of her in the jungle previously that a news website had posted saying she was returning: "Guys, so much speculation... looks like peeps want to see me in there."
Fans were quick to comment that they really wanted it to happen: "Would love to see this," said one.
"I hope this happens!!" said another.
A third added: "I'm only watching it if you go in! We need you in there."
Despite this latest speculation, Gemma last week denied she was going to be re-entering the camp this year.
Speaking on the red carpet at the ITV Gala, she told Good Morning Britain:
"You never know, next year I might be in there but not this year."
She had fuelled rumours it could be this year after she shared a picture of herself all packed up and ready to go somewhere on Instagram.
"Always on the move," she wrote of the snap of her designer luggage, which prompted her fans to speculate if she was packed for I'm A Celeb.
But it seems her bags aren't bound down under - if she's telling the truth!
We can never be sure as the celebs who will be on the show are sworn to secrecy until their appearance is officially announced by ITV.
Contestants confirmed to appear on the show this year include Hollyoaks star Jamie Lomas, Corrie actress Jennie McAlpine, Made In Chelsea's Georgia Toffolo, boxer Amir Khan, and comedian Shappi Khorsandi.
It starts on Sunday night on ITV.