He’s become a household name thanks to his role as EastEnders’ hapless Ian Beale.
So fans may be surprised to hear actor Adam Woodyatt, 49, has been quietly working away on a brand new career behind the scenes.
While poor old Ian’s never had much luck getting his hands on the Queen Vic, in real life, Adam’s proven himself to be far more successful when it comes to the booze business!
How, you ask? Well, the savvy soap star has created his very own gin that’s gearing up to hit the market.
Yes, gin!
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Adam and his wife Beverley teamed up to create their own spirit called Neat Gin, which has been launched in a few select bars for market research.
It’s not yet available to buy but the brand’s official Twitter page promises that it’s “coming soon”. Exciting!
Adam, meanwhile, has been doing what anyone launching their own gin would do: market research!
And by market research we mean tasting as many gins as possible. Hard work, eh?
A source told The Sun: “This is something Adam is really passionate about.
“He is planning to sell it online, along with merchandise he has lined up with the branding and recipes.
“Soon everyone will be able to get their hands on an Ian Beale gin and tonic.”
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While Adam’s gin isn’t available widely just yet, a few lucky punters have already got a taste thanks to a limited release. And so far, it’s a big thumbs up!
One fan tweeted: “Trying Adam Woodyatt’s new gin. OMG you’ve got to try it!”
Oh, we will!