If there’s one thing you can rely on in life, it’s a packet of Walkers’ Salt & Vinegar crisps to liven up a lunchtime.
But this could be in jeopardy, as the giants of the savoury snack have announced they may dump three of their top flavours.
Salt & Vineger, Prawn Cocktail and Smoky Bacon could all be dropped ‘thanks’ to the manufacturer’s new marketing campaign.
‘Choose Me or Lose Me?’ invites crisp connoisseurs to pick between the classic flavours and some thoroughly modern seasoning.
How do you feel about Lime & Black Pepper, Paprika, and Bacon & Cheese?
If Paprika proves more popular than Prawn Cocktail, then the shrimpy snacks are consigned to history!
Outrageous!
While we might give the new flavours a whirl of a Friday night, if we were hosting drinks and wanted to look a bit fancy in front of our friends, they are no substitute for the classics.
These staples of the British diet have got us through school lunches, brain-shuddering hangovers and Monday afternoon work blues.
How DARE Walkers?
Twitter is awash with crisp rage, naturally…
Walkers’ Head of Marketing, Thomas Barkholt, has said: “The campaign is based on strong insights around the importance of snacks to British consumers and the opportunity to have their say.
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“We know our consumers feel passionately about their favourite Walkers flavours and we wanted to give them the opportunity to vote in regards to which flavours will be staying on shelves.”
No, Thomas, just NO.