The official Rich Kids of London Instagram account have posted a video washing a Maserati sports car with a tiny puppy.
Its page shows off how much money that these 'kids' have, and is forever flaunting their lavish lifestyles to their 425,000 followers.
The short clip shows the animal on its back being using to polish a top-of-the-range Maserati MC12, and was called "messed up".
It is captioned: "The only way to wash the iconic 6.0 litre #MaseratiMC12 is with 100% natural puppy fur ensuring a proper polish!
They then added: "No puppy was harmed in the making of this clip - all smiles and tail wags here). Courtesy of @m666ya".
The account's followers were not amused at all.
One said: "This is messed up!!!!!"
Another added: "Abusing innocent puppy."
"Pathetic," said a third.
Abusing innocent puppy.
A user called Scarlett Caplan then claimed that the pup was hers and defended the video completely.
She said: "Look people are taking this way too seriously - the name of my puppy was perfectly happy and loves being put on his back for tummy tickles and treats and I can assure you he was in NO distress when this was filmed."
The RSPCA said in a statement: "We can understand why people are concerned about this video.
“While the owner does not seem to intend any harm to this dog, the animal may have found this stressful and we would urge owners to think about how something they see as a bit of fun could impact on their pet’s well-being."