Loose Women panellist Katie Price has revealed a brand new look to her fans on Instagram.
The star hinted that she would be undergoing a makeover but fans were left wondering what she could possibly do next.
Now the former glamour model has changed up her bleach blonde locks for a bubblegum pink hair do.
The mum-of-five captioned the pic: "This shirt is EVERYTHING @sexysmallxx you've done it again www.sexysmalls.com."
But fans were more interested in her drastic new hair colour.
One wrote: "Loving your hair colour looks amazing."
"You're looking good love the hair colour really suits you," another added.
A third said: "Never mind the shirt, your hair is amazing."
A fourth gushed: "Absolutely love the hair @officialkatieprice #inspirationalwomen."
Another commented: "OMFG how did you get EVEN MORE beautiful???"
This comes shortly after Katie shared a cryptic Instagram post hinting she is undergoing a transformation.
Loving your hair colour looks amazing
But the star revealed it won't be her alter-ego Jordan.
Katie shared the post which read: "I feel another transformation coming."
Pricey captioned the post: "And NO it's not Jordan."
Meanwhile the star has made headlines after eagle-eyed fans spotted her without her wedding ring during Loose Women.
Viewers spotted that the model didn't have her rock on and rumours have sparked that Pricey's marriage could be on the rocks.
But the 38-year-old and hubby Kieran Hayler, 30, have denied their marriage is in trouble in a video posted on social media.
In the clip Katie said: "So Kieran, why haven't I got my wedding ring on today?"
To which Kieran replied: "Because she left it at home as usual."
The couple, who tied the knot in 2013, have faced even more scrutiny over their relationship following Pricey's recent boozy antics during her trip to Miami.
The reality star was caught on camera cosying up to a mystery fella in a nightclub.
An eye-witness who apparently saw the star told The Sun: "Katie seemed wasted.
"She was visibly very woozy but seemed to perk up a bit when she got chatting to this guy.
"She seemed quite animated with him, and then they started kissing."
“It wasn’t the behaviour of a married woman."
But the couple have put on an united front and claim their relationship is as strong as ever.