We're used to seeing her uber-coiffed and beautifully made up during the week on This Morning, and oozing old-school Hollywood-esque glamour on Dancing on Ice on Sunday evenings.
But today, Holly Willoughby showed fans she looks just as good off duty and sans the slap as she does in professional mode.
Sharing a selfie to her Instagram page, Holly, fresh-faced and cosy in a grey ski-print jumper, revealed it was "show day" and a "snow day" and added that she might need the skis on her top to make it to the DOI studio.
Her followers however, were less interested in her weather update, and more focused on her au-naturale pose.
So pretty and like a youthful girl
"No make-up and so beautiful" enthused one fan.
"Unreal natural beauty", another added, along with the hashtag 'stunning'.
"So pretty and like a youthful girl! Gorgeous" gushed another , while a fourth told the presenter she was "Looking younger with no make up".
Read more: Dancing on Ice star in trouble for FLIRTING
Holly's loyal following comment daily on her sartorial choices and hair and make up look - though it's usually her expertly styled and shared This Morning fashions that get people talking.
But it wasn't just members of the public sharing their thoughts on her Instagram page today - a couple of Holly's showbiz pals stepped in to compliment her make-under, too.
"Gorgeous," said EastEnders actress (and cousin of Holly's husband, Dan Baldwin) Tamzin Outhwaite.
And reality-star turned TV presenter Scarlett Moffatt revealed she was 'very excited!!' (for what we are not sure - the snow or tonight's Dancing on Ice?) and told Holly she was 'looking beautiful'.
Ah, she can do no wrong, can she?
Fab pic as ever Holly - and we can't wait to see what you're sporting rink-side tonight.
(We assume it won't be that jumper and aforementioned skis...)