Loose Women star Ruth Langsford has been criticised for failing to strip down for a body confidence photoshoot alongside her fellow panellists.
Despite being a huge part of the ITV talk show Ruth, 57, didn’t join her co-stars including Katie Price, Coleen Nolan, Janet Street Porter, Stacey Solomon and Andrea McLean in the shoot.
The stars oozed confidence as they posed in swimsuits and underwear for the shoot, which aims to promote body confidence.
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But as the campaign was announced and shared on Twitter fans were confused and quick to hit out at Ruth for not taking part.
One wrote: “Why on earth was Ruth not in the picture, when she’s a major part of the show!!!!!.”
Another added: “@RuthieeL not taking part? Shame on you Ruth. Well done to the others!”
“Why isn’t Ruth on the shoot? She’s a loose woman [sic],” tweeted a third.
But others defended the star for her decision.
One said: “So what if Ruth Langsford isn’t in that photo with the other #loosewomen – her body her decision!”
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A spokesperson for Ruth, who’s married to presenter Eamonn Holmes, told MailOnline: “Ruth was unable to take part in the shoot however she thinks it’s a wonderful campaign and fully supports it.”
The black and white photo has now been placed on a huge billboard in central London with the caption: “You can look but you can’t retouch!”
Speaking about the campaign Katie Price, 38, said: “I have produced five babies so I can’t knock my body – it’s a proper machine. There’s no body the same – I’ve got scars, they’re good memories.”
Fellow panellist Coleen, 52, revealed her fears while baring all in the shoot: “I have a constant body battle. I often eat in ‘rebellion’.
“I was scared before the shoot, but I totally embraced it and my body – particularly when it came to the solo shoot.”
Meanwhile outspoken Janet, 70, definitely had to have her say.
She said: “It’s really important to do this campaign because I want women all over Britain to learn to love their body.”