Cheryl's ex husband Jean Bernard Fernandez-Versini caused waves when he appeared on Good Morning Britain to talk about his new restaurant in Cannes this morning.
Presenter Richard Arnold spoke to the restaurateur live from the French city and was keen to ask him about his ex Chezza.
Richard, 47, asked Jean-Bernard: "Do you have a message for Cheryl about her baby?"
Well the interview between Richard Arnold and Jean-Bernard wasn't awkward at all.
Jean-Bernard, who stayed silent for a few seconds, replied: "You know what, it’s the 70th film festival so we might as well focus on that.
"I just want to make it the best possible as it's my first venture here and I just want to make this count and make this big."
And even viewers were cringing at the question.
One wrote: "Well the interview between Richard Arnold and Jean Bernard wasn't awkward at all. #GMB."
"Versini totally swerved the question on Cheryl and baby Bear the Payne #GMB," another said.
A third tweeted: "#GMB Bit inappropes for Richard Arnold to ask Jean-Bernard if he had a message for "Cheryl and her new baby"?! #awks."
"#gmb #jeanbernardfernandezversini Would it have been beyond him to wish @CherylOfficial all the best? Sour grapes. #Jealousex #awkward," a fourth added.
This comes shortly after Cheryl, 33, broke her Twitter silence for the first time since giving birth to her baby boy.
The star has tweeted a message which gave fans a glance into her relationship with One Direction star Liam Payne, 23.
And she even took the time to chat with her fans.
Writing to her 6.29 million Twitter followers Chezza wrote: "#LiamPayne #STRIPTHATDOWN this is an emoji test not a personal request."
Her excited fans went into a meltdown over the tweet with one saying: "Omg I love you. Best tweet of the day."
Another added: "Hi how are you?! We've missed you!!!!"
The former X Factor judge even gave fans an insight into how her adorable tot Bear is doing.
She revealed he is doing "amazing" as she told fans she has "missed" being away.