This Morning viewers were livid after a mum revealed she puts fake tan on her three-year-old daughter.
Sammy appeared on the daytime show to talk about the routine her little girl undergoes to make sure she looks her best at beauty pageants.
This included using the sticky stuff to tan her skin.
Sammy told hosts Holly Willoughby and Phillip Schofield that she only uses “natural products” and that everything “washed off”.
The mum-of-two explained that she never puts fake tan on the child’s face.
But people watching at home were still fuming with her actions.
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One wrote: “Fake tanning three year-olds and entering them into pageants is child abuse.
“Not surprised that 40% have psychological issues.”
Another added: “There’s a difference between playing make up at home and parading them around in adult themes #gross.”
A viewer also tweeted: “let kids be kids, the only reason your daughter wants that life is because you’ve forced it on her… SMH”.
However, some viewers argued that there was nothing wrong with it.
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One wrote: “It’s all about the child’s happiness. If she not being forced into it then whats the big deal.”
Would you fake tan your child? Tell us what you think.