Oh James! You need to learn to keep that mouth of yours SHUT.
The former Strictly Come Dancing dancer has split opinion among CBB viewers after claiming that housemate Austin Armacost is only used to "playing with soft boys" during a rather intense argument.
Some fans of the Channel 5 show have now accused him of homophobic and bullying behaviour.
You're going to get hurt
It started to get heated between the lads after Austin encouraged bedmate Nicola McLean to put water in James' bed before kicking him as he inspected his sheets.
James wasn't liking that and said: "Do not start playing with the rough boys, you're going to get hurt."
Uh, James, chill out, he was just having a laugh.
He then said: "You're used to playing with little soft boys, don't play with real boys."
American reality TV star burst into laughter and hit back: "Yeah, because the dancer's the rough boy!"
Well done Aus.
A lot of CBB fans took to Twitter straight up.
One said: "Slightly concerned watching @The_JamesJordan his bullying is out of hand it's very upsetting to watch pls @bbuk DO SOMETHING now pls"
Another called James a "vile human".
However, some felt completely different.
One user said: "Let's twist it and make out @The_JamesJordan is homophobic. He is not. I'm gay and I watched last night's ep. #cbb #cbbjamesj"
Another said: "@The_JamesJordan homophobic???? I think not!! Austin had been acting out since nominations"
A spokesman for Channel 5 told MailOnline: "Big Brother does not tolerate unacceptable language in the Big Brother House. Big Brother intervenes where necessary to remind housemates of this."
Now, now children.
There were some celebs that were full of praise for the way James handled the situation.
Scott Thomas from Love Island called Austin a "parcel", whatever that means...
Spencer Pratt's sister and Made In Chelsea star Steph Pratt said: "What a #cbb legend @The_James!!"
The argument finished off in a lovely manner with James calling Austin "a quitter" and the American responded with: "You f***ing bell-end, d**k-head, d**k-cheese, f***ing c**t, gutter-rat, twat."
James quickly hit back: "You miss your boyfriend boo-hoo, you’ll f**king have another boyfriend next year."
He HAD to have the final word and ending the spat calling him a "little c**t", before adding "Goodnight. Love you."