Georgia ‘Toff’ Toffolo won the hearts of the nation thanks to her guts and optimism on this year’s I’m A Celebrity so now TV bosses are desperate to cash in on her new-found popularity.
Two major channels are said to be in a “tug of war” over the star and she’s set to make millions by being offered new roles and endorsements.
ITV bagged Toff, 23, for the jungle with a bargain price of just £13,000, a fraction of what her well-known co-stars like Amir Khan were paid, because few people knew who she was before the show.
She was only famous to viewers of E4’s Made In Chelsea, and now they are desperate to keep her on the programme after she’s triumphed as I’m A Celeb’s most popular campmate ever.
She is contracted for one more series but will she remain after that?
TV insiders say E4’s sister Channel 4 will be keen to have her as a presenter or panelist on some of their shows, while ITV are desperate to do the same.
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In the past, I’m A Celeb stars such as Ferne McCann and Vicky Pattison have gone on to have presenting jobs on shows such as This Morning and Loose Women thanks to their popularity on I’m A Celeb.
Toff is expected to be inundated with offers as the channels fight to secure her.
A source close to Toff told The Mirror: “Georgia is in a enviable position now.
“She will be in the next series of Made in Chelsea, but beyond that there are lots of options and lots of interest.
“The last two winners of I’m A Celebrity were female, in Scarlett Moffatt and Vicky Pattison, and both have ended up working with ITV on projects.
“But Channel 4 will be keen to keep Toff as one of their stars on E4 as she also recently appeared on their Celebs Go Dating series. So she will have some tough decisions to make in terms of TV, but the future looks very bright.
“There is going to be some real competition to make her good offers.”
A TV source added: “She was a big star on E4 but is undoubtedly now a much bigger TV personality in the mainstream thanks to ITV, and they would like to keep her and work with her more.
“It’s a real old-fashioned TV tug of war between the channels.”
After numerous scenes in the jungle where she has been seen in her bikini, Toff is also expected to be offered modelling contracts for swimwear and lingerie companies.
She’s also proved to be a great role model for young girls, meaning those with products aimed at the young demographic will also be keen to gain her endorsements.
As last year’s Queen of the Jungle Scarlett Moffatt handed her crown over to Toff last night, she told her: “Honestly, I really hope that this crown brings you as much luck and happiness as it’s brought me.”
Scarlett was also a little-known star before I’m A Celebrity having only appeared on Gogglebox, but since her jungle victory, she’s had a role on Ant and Dec’s Saturday Night Takeaway, replaced Davina McCall as the presenter of Channel 4’s revived Streetmate and been a co-host on I’m A Celebrity’s Extra Camp.
Toff is expected to be just as successful now she’s won over the British public.
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She had even more fans than Scarlett last year, as bookies said she’s been the most popular campmate ever.
According to William Hill, she had the best odds to win in the show’s 17-year history at 10/1 and she won the huge majority of the votes to win with Jamie Lomas and Iain Lee trailing in her wake.
Go Toff!