Jamie Oliver has been very vocal about his campaigns to improve the nation’s eating habits.
In fact, the 43-year-old chef has been behind some of the most famous initiatives towards healthy food in recent years – including his 2005 Feed Me Better which aimed to educate schoolchildren about ‘good’ foods.
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But we fear he may have annoyed a few people with his earnest campaigns and “war on sugar” as This Morning viewers were quick to call him out as a “hypocrite” today (Friday 14 December).
Appearing on the show, the Essex-born star cooked up a festive menu for hosts Rochelle Humes and Phillip Schofield including a limoncello tiramisu.
And fans were quick to call him out for preparing a dessert.
https://twitter.com/thismorning/status/1073554281352040448
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Especially one laden with honey, biscuits and booze.
And viewers were further irritated when he mentioned his favourite breakfast was a “bacon sarnie”.
One blasted: “@jamieoliver eating a bacon sandwich on live #thismorning while having the stones to get the nation to eat healthier, yeah O.K. Jamie. #Hypocrite.”
@jamieoliver eating a bacon sandwich on live #thismorning while having the stones to get the nation to eat healthier, yeah O.K. Jamie. #Hypocrite
— Pidge2571 (@pidge2571) December 14, 2018
https://twitter.com/chantelle_bow/status/1073553268964581376
https://twitter.com/FuzzyTellybox/status/1073552943767539712
https://twitter.com/TalsNix/status/1073552567655907328
@thismorning Ah, Jamie Oliver. The man who took it upon himself to ruin all our food and drinks on the supermarkets.. pic.twitter.com/K8XErxLHDK
— Spartas Edge (@SpartanEdgeX28) December 14, 2018
https://twitter.com/j_emx/status/1073553812651163648
https://twitter.com/Lauren86Isla/status/1073550241755004928
Another piled in, saying: “I hate Jamie Oliver me, bans turkey twizzlers and brings a sugar tax in but look at all this unhealthy [bleep] he’s making on #thismorning.”
A third said: “Jamie Oliver: ‘We should ban ready meals and sugary food to save the health of the nation’s children.’ Also Jamie Oliver: ‘The best gravy? Why, it’s chicken grease and flour.’ I’ll stick to the turkey twizzlers, ta. #thismorning.”
“Jamie bans everything or wants to ban everything!” added another. “But eats a bacon sandwich covered with butter #ThisMorning.”
While Jamie did try to make his dessert healthier by using honey instead of sugar and natural yoghurt instead of cream, this did little to appease the furious masses.
Radio 2 fans also pulled him up on his appearance this morning, when he recommended goose fat for the roast potatoes…
Looks like food fans are really going to hold a grudge about that sugar tax Jamie…
And don’t get them started on why he wasn’t wearing a festive top on Save The Children’s Christmas Jumper day…
Do you think Jamie Oliver is a hypocrite? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think!